The development of digital technology has transformed the way companies implement their marketing strategies, including the use of social media as a tool for promotion and communication with customers. However, before adopting a more structured strategy, Studio Foto Vibes Room Purwokerto faced several challenges, such as inconsistent content creation, low audience engagement, and suboptimal use of social media features. These issues resulted in limited brand visibility and a less competitive position in the local photography industry. Social media is not only a platform for sharing information but also a strategic tool for building relationships with customers and enhancing a company's competitiveness. This study aims to analyze the marketing strategies used by Studio Foto Vibes Room Purwokerto to improve its company competitiveness through social media. As a creative industry player in the field of photography, Vibes Room utilizes various features and platforms of social media to attract customer attention, build brand image, and expand market reach digitally. This study uses a qualitative approach with a case study method. Data were obtained through in-depth interviews, observations, and documentation that focused on the marketing strategy activities of Vibes Room Photo Studio on social media. The main informant in this study was the owner of Vibes Room Studio. While the supporting informants were employees and consumers of Vibes Room Studio. Data analysis techniques include data summaries, data distribution, and drawing conclusions. Then for the data validity checking technique using triangulation techniques. The results of the study show that Vibes Room Purwokerto utilizes creative and interactive marketing strategies, such as the use of attractive visual content, as well as seasonal discount promotions that are actively distributed through social media. This strategy has proven effective in increasing brand awareness, customer loyalty, and the company's competitiveness amidst the tight competition in the photography service industry. Keywords: Marketing Strategy, Company Competitiveness, Photo Studio, Social Media