One of the evidence by globalization era is the growth of technology information and communication that very drawn in media digital. This thing assist businessman to showing and informating their product service widely. Marketing strategy is fundamental instrument which is planed to rise company purpose with competent quality through market program that used to serve the target. This research is a type of field research that using descriptive analysis method with qualitative approach. The data was used from two ways. First, primary data was got from the founder and some of top management in Kampung Marketer. Second, Secondary data was got from books, jurnal, etc. This research was purposed to know how is the description of Kampung Marketer business and analysis the marketing strategy in Kampung Marketer by electronic marketing. For the analysis this research use the matrix of IFAS and EFAS then suitable it with matrix of SWOT and IE. The result from this research are Kampung marketer is a business that present human resource service who have skill to operate the media online. The marketing strategy which they use as their marketing strategy is electronic marketing mix. Base on IE matrix, the company position is on V sel. Things that able to do by the company from this position are the company have to designing themselve to rise growth, such as in sales, asset, profit. Base on SWOT Matrix, conculded that kampung marketer able to do the growth through SO Strategy, WO Strategy, ST Strategy, WT Strategy. Keywords: Internet, Marketing Strategy, Electronic Marketing Mix, SWOT and IE Matrix